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#1228 What is MarketingCheckpoint?

Posted by Matt Koshko on 24 January 2014 - 12:22 AM

By being a member you can participate in:

  • Discussion topics around business, marketing, and related subjects (and unrelated)
  • Earn 250 points for participating in discussions (each topic or reply)
  • Publishing and viewing events (in the calendar)
  • Advertise through banners
  • Advertise through email ads using earned points or upgraded account.
  • Earning points by opening email ads
  • Selling digital products in the marketplace
  • Earning commissions referring members to MarketingCheckpoint whom buy a membership or banner ad
  • Networking with other members by adding friends
  • Becoming an authority through building trust and loyalty

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#2822 Earn 250 Mailing Points Per Post! Plus more updates.

Posted by Darren Olander on 22 May 2015 - 09:54 AM

I've now increased the amount of mailing points you earn for each forum post to a massive 250 points! It's the same for all membership levels. Before this, the max you could earn was 30 and that was with double points for posts which we were giving to active posters. I've removed the double points because I feel it is unnecessary, and much easier to say everyone earns 250 points per post! With the 15-30 points per post it would take someone much longer to earn enough points to send a mailing. Now there will be more mailing volume, but it also means you can earn your own sends much easier. 

 

Upgraded members still get the benefit of not requiring mailing points to send their mailings. 

 

The upgraded level is also changing. I am removing the Gold level until we grow to support a higher volume of free sends for that level. The only upgrade that will be available now is the silver membership, which can send a FREE mailing to 1200 members every 48 hours. Any additional you can reach with points.

 

All members also earn more points for every email ad you read - you will be randomly given between 30 to 60 points per email ad you read.

 

What do you think of this change? Let me know!


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#5460 Posting Guidelines for Program Threads

Posted by Darren Olander on 01 June 2016 - 11:16 AM

Only one discussion thread (topic) will be allowed for each program. 

Use the search function in the top right to make sure no discussion has already been started for a program before you start a new topic for that program.

 

New programs must use the following Title Format without your affiliate link:

Program Name - URL

 

For example, if I was listing Marketing Checkpoint it would look like this:

Marketing Checkpoint - marketingcheckpoint.com

 

Only the first post (topic starter) can include an affiliate link in their first post. Affiliate links in replies are not allowed.

 

If you are posting a new program, make sure to include at least one paragraph explaining the program.

 

To be fair, do NOT post programs that are not open for accepting members yet. The first topic starter after the launch will be accepted.

 

NEW TOPICS in this part of the forum will be moderated and must be approved first.

 

If a topic shows (Archived) in the title then it means the program is closed, you should not attempt to join or make payment to such programs.


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#3317 Traffic Exchanges

Posted by John Bell on 26 June 2015 - 06:18 AM

I am going to be blunt here and I do not mean to offend. After all, I do still dabble with TEs, but I really do not see the value in Traffic Exchanges. I have tried for years now to understand how and why they survive and for the first time I have read someone make a comment that kinda makes sense. None-the-less, it all still mostly seems to me like everyone promoting the same old offers with perhaps the occasional unique and worthwhile product or service.

Of course it has to be said though that there are also some very clever and innovative Traffic Exchanges that have stepped beyond just surfing for credits. My big concern as a paying advertiser would be am I getting my monies worth if people are just mindlessly clicking for credits to promote their own offers.

 

Maybe I am missing something still...

 

I can see why you would think that, I often too wonder how they are able to bring advertising results, yet they still do.  My business generated $250,000 in sales last year, and other than a few safelists, virtually all of my paid advertising was in Traffic Exchanges.. so although as an advertiser sometimes it does defy logic, and I think know there are some traffic exchanges that will never give me a return, and some ads that I can never get a return on, in general it is still effective.

 

This year my paid advertising has expanded beyond just Traffic Exchanges because I want to reach a larger audience, however I still am unable to beat the ROI I get from Traffic Exchanges, however I do also attribute most of this to the fact that the majority of the advertising I am getting is free from referrals, so my actual advertising cost is much lower than if I had to pay for every visitor outright.

 

To be frank, most traffic exchanges will not provide the value if you spent the money on the credits, a lot of them have adopted a business model of creating a community and connections, using the advertising platform as the vehicle - and have been able to provide a lot more value to the members through this than the advertising itself, and a lot of traffic exchange users are paying for the things that come along with being in that club, rather than buying the advertising itself.

 

As far as everybody promoting the same offers, that's true for everything.  99% of TV Commercials are the exact same thing, 99% of previews for movies are the same format.. most of the criticisms I hear about Traffic Exchanges, while generally valid, really apply to paid advertising as a whole.

 

Regarding people mindlessly clicking and ignoring your message --- good, your message isn't for those people.  Let them click mindlessly for years and get nowhere, they aren't there for you, and that's ok.  How many bottles of Tide laundry detergent do you think a single Tide commercial sells?  Sitting at your home, watching TV.. nowhere near a situation where you are actually looking to purchase Laundry Detergent, and most likely you already have a favorite anyway.  MOST people are going to ignore it, and that's ok.  You don't need MOST people to react to your advertising.. you really only need a couple people who your product REALLY speaks to get interest, then let the power of your product do the rest.  Finding that person who responds to your ad is way better than trying to get everyone to respond - because people who don't need it and respond, don't stay. People who need it and respond, tell their friends.

 

 

Big Picture : There's really only two ways to market a company that are semi-viable.

 

1) Content Marketing -- creating content that your customer values, providing value in good faith that the trust relationship being built will lead to sales.  Content Marketing is a very long-term play given the nature of the methods it is found - search.

 

2) Paid Advertising -- Buying up ads to get your message out.  The Paid Advertising is a short-term play, you buy an ad and it shows up right now.

 

Both strategies really work hand-in-hand.  Content marketing is of course going to be more effective, but it'll take 2-3 years to really scale, to have enough content that enough people are coming to you. The major downfall of Paid Advertising is that it is a business of interrupting people, and people generally don't like to be interrupted.

 

Traffic Exchanges have a distinct advantage in Paid Advertising in that it's not actually interrupting anyone, when a person surfs they know exactly what they are getting themselves in to, they know they are about to look at an ad - and choose to do just that, so the traditional failure of Paid Advertising -- which is interrupting people who don't want to be interrupted -- is why Traffic Exchanges have remained effective.

 

Another reason why they remain successful and popular is simply that you can do it for free or very low cost, a lot of new businesses just don't have the budget to blow $3,000 on facebook ads just during the learning curve of figuring out how to make an ad that works.

 

These two methods can work very much in tandem, and the people who combine them are the one's who dominate in Traffic Exchanges, and it works simply by creating materials you would for Content Marketing, and advertising that content.

 

Knowing that most people who are using them are beginning at business and aren't running on their 4th round of angel investors getting a $8 Million valuation, you can narrowly understand who your audience is.

 

The next step is to create content specifically for them.  Think about the problems and solutions that you might have had when you first started your business.. you needed things like hosting, an autoresponder, and to expand your advertising efforts to increase your reach.

 

Now you take the content marketing approach of creating meaningful content regarding those subjects, the most effective I've found is creating a full-fledged membership site built around the topic, and offer training and consulting on how to do it effectively.  The trick though is that it really needs to be free, valuable content.. allow the sales to happen on the back end for what you are REALLY trying to advertise.. this website or email series needs to be specifically designed to give information, provide value, and build trust.. so that when you do get that point where you work for a purchase, the barriers will have already been dropped, and they can purchase with confidence.

 

You're at an advantage in Traffic Exchanges in that you already have the viewers permission, people build entire sales funnels around the concept of trying to get someone to tell you it's ok for you to try and sell to them, but with a Traffic Exchange they gave you that permission as soon as they hit the surf button -- they KNOW when they click that button that they are going to be sold to, and they did it anyway, so now that you have your foot in the door, you can really turn up the volume on the value level, and begin building trust... providing free valuable content will build that trust, and using paid advertising ramps up the distribution of that content, and creates sort of a one-two punch.

 

You're right in that Traffic Exchanges won't work for most people... and neither will facebook ads, twitter ads, adsense, or putting a banner on a blog.

 

However when you give that sort of specific, long-tail content that brings direct value to the audience you want - then Traffic Exchanges do work.. and so does facebook ads, twitter ads, adsense, and putting a banner on a blog.


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#3117 Weekly Newsletter

Posted by Darren Olander on 08 June 2015 - 04:34 PM

There will now be a weekly newsletter sent to your email address every Monday to highlight the top topics for the previous week. The first one was sent out today. This is an opportunity to get your high quality content broadcasted for all to see :)


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#7502 Zubee Rewards

Posted by Darren Olander on 06 September 2016 - 03:54 PM

I'm happy to announce that Zubee coins have now been added to Marketing Checkpoint. If you are just joining us from Zubee Zone, welcome!

 

Zubee Zone is a reward system where you earn "Zubees" and then can redeem them in the marketplace. Here at Marketing Checkpoint you can earn the Silver coin by logging in, Gold for Sending an Email Ad, and Diamond coin for making a forum post. Once you've done each task go to Zubees from the menu to claim, you can claim each once per day.

 

 


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#7055 A quick intro..

Posted by TrafficGuru on 18 August 2016 - 05:57 PM

Hi everyone,

 

Iv made a few posts here and forgot to introduce myself. :)..

My name is Jonny and iv been online marketing for around 4 years now.

 

I have never limited myself to any certain area of internet marketing, and am always open to take on new money-making methods.

 

If you want to connect and/or share some ideas etc, let me know! :)

 

p.s. This site is pretty awesome. ;)

 

 

Regards,

Jonny

 

 


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#4048 Introduce yourself

Posted by Paul Nulty on 23 September 2015 - 04:38 PM

Hi I'm Paul,

 

I live in Scotland, U.K. and have been dabbling with online home business strategies since around 2003, I got in to the world of Finance in 2007 and experienced the housing market bubble and the stock market crash in 2008 which affected my business and since then I have been trying and testing various different income strategies.

 

I like to learn new things, meet new people and also share ideas. Since I started my online adventure I have made lot's of new friends and business associates, feel free to send me a friend request so that we can share some business ideas.

 

To your Success, Good Health & Financial Prosperity!

 

Paul Nulty

Business & Lifestyle Coach

 

P.S. My only regret in the last 10 years of marketing is... I wish I had found this sooner! The Own Your Life Plan


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#1406 Is Free Working For You Or Against You?

Posted by John Bell on 08 February 2014 - 03:51 AM

I would do a free something to generate opt-ins, but nothing else.  Giving away freebies on your site that you want people to get in and ultimately purchase things is not a very good route to go, from my experience..

 

..but giving them a free guide on how to do something as the hook for opting in to your email list - then providing value to that list and later advertising that site you want them to get in and ultimately purchase things, can be very effective -- you've used the freebie to get them in (the hook) but then once they were in you've built a trust relationship by providing legitimate, actionable, value; so when they get to the point in the funnel that you want them to begin purchasing, that barrier is much smaller because they already trust you and your judgement.


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#1268 Safelist Pirate

Posted by Matt Koshko on 29 January 2014 - 11:20 AM

Just this week news has been spreading about something called "Safelist Pirate". One might think it's a safelist where you can advertise, but it's nothing of the sort.

 

Taken directly from a website: "Safelist Pirate is the software package automates everything. From reading the e-mail, observation the ad, and filling out the captcha. affirmative that’s right – we tend to got our own captcha technology integrated with this software package. this implies folks don’t have to be compelled to purchase credits with their captcha breaker account. The workers is incredibly responsive, therefore if a secure list web site has modified we tend to update the software package."

 

Now you may be thinking "Sweet, I can automate my advertising and reach thousands without lifting a finger!". Let me explain...if you're advertising to people who are not reading your messages, and instead those people are using automated software to read your ads, what value does it have to you? It means that advertising is worth little to nothing, rendering the entire process as useless.

 

If you're a safelist owner it is recommended to ban safelistpirate.com from your site. Also, don't bother going to the website for the software - there are concerns of malicious scripts encoded on the website, and you're probably opening up more risks downloading the software to your computer.


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#7000 Im over Google

Posted by absorbinfo on 16 August 2016 - 04:53 PM

To really rank high for a decent keyphrase these days, you have to be pretty cutting edge with your content and SEO skills imo.

 

There is so much mysticism when it comes to SEO anyways, that these days I pretty much focus on putting out good content and then leave it at that.


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#6054 Inspiration, Motivation & Quotes

Posted by idealfreedomplan on 20 June 2016 - 05:38 AM

THE MOMENT YOU'RE READY TO QUIT

 

IS USUALLY THE MOMENT RIGHT BEFORE THE MIRACLE HAPPENS

 

DON'T GIVE UP


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#5376 What Are STILL People?

Posted by oldbuddy on 13 May 2016 - 05:03 PM

Don't Let STILL People Cripple Your Success!

  • STILL Broke
  • STILL Complaining
  • STILL Hating
  • STILL Losing
  • STILL Not Changing
  • STILL In The Past
  • STILL Making Excuses

If The Egyptians Can Build The Pyramids Without Machines,

Shouldn't You Be Able To Build A Business Without Excuses?


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#4651 Community Rules

Posted by cocheck on 01 January 2016 - 10:37 AM

Great guidelines. Works for me :)


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#1454 Making Money

Posted by Paul Nulty on 10 February 2014 - 01:26 PM

Darren is right, it's all about trying and testing, try different marketing techniques and when you get a result repeat it, if you keep trying different techniques with no results you may need to re think about either the market you are targeting or the products or services you are promoting. You will get there.


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#1398 Traffic Exchanges

Posted by John Bell on 08 February 2014 - 03:35 AM

Because it reaches a point where time invested is of greater value than the cost of the credits.

 

However personally, the best investment is not clicking myself nor buying credits - it's getting referrals to do the clicking and earning credits from their surfing.  Free credits without clicking... this is, in my opinion, what makes traffic exchanges such valuable resources over any other advertising medium.  A year or two of work building referrals to return several years of free advertising (not only free advertising, but also getting commissions)


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#11468 How to stop spammers

Posted by mrclean0325 on 29 November 2016 - 10:58 PM

I have had enough from spammers. I have made it a habit when checking my Gmail to scan through the spam folder in case Google in all their wisdom has put an email I actually wanted in there. I came across some emails from ME! Yes, the spammers were using my email address to spread their disease.

 

So I have been on the rampage lately with these and drawing no quarter with them. I am cutting them off at the knees by going after, not only the site sending the email itself, but after their MONEY. I am reporting them to not only their hosting and the product they are selling (tried the hosting and product before, but with limited results some products and hosting would rather give you the run around than uphold their own TOS against spam), but their payment processors too.

 

Funny thing is, most of them are using PayPal. My spam folder is getting dusty now from nothing being in it!

 

Spam has been an annoyance, but now it was WAR!

 

Here is what you do:

 

1. Click the little down arrow in the top right corner and click "Show Original".

 

2. You look at who actually send the email. It could be just an IP address. So copy that into your browser and see what the name of the site it came from.

 

3. Go to www.whois.com and look up the site and see if there is an contact email for the domain. If not just use "abuse@ thedomainname.com"

 

4. See what the product it. Who are they an affiliate for. Find a contact email or a way to report spam (don't hold your breath though most are non-existent) or again use the "abuse@productdomain.com"

 

5. Finally, see who there payment processor is. This is as easy as clicking the "buy" button and seeing who is processing the payment. If it is PayPal (which is was has been in my case) copy the name of the seller.

 

6. Take the spam email and click the "forward" and then go to the tab with the original and click "copy to clipboard" and paste it into the forward email above the email. Write something above this like the following (but make it a bit different each time):

 

To whom it may concern:

 

I have been receiving spam emails from this party and they are using your equipment and services in their criminal activities. Please take whatever actions are needed to prevent them from sending me any more spam before I take legal action. The spammer is using PayPal as their money laundering service for their criminal activities and their account is Joe Blow LLC.

 

Thank you,

 

your name

 

Finally, address emails to "abuse@" and all the domains involved. Like abuse@paypal.com, abuse@gmail.com, etc.

 

You need to be creative, but not threatening. If you want to go the whole way, you can add "abuse@ftc.gov", "abuse@sec.gov", and "abuse@fbi.gov". I have had to go this route with a few stubborn ones that I didn't get anything from the hosting, product, or payment processor.

 

Now you may get some replies with, "Oh, but we have no control over what our customers do blah, blah, blah." and most likely will get absolutely no response at all from any of them. You may also get bounced emails that are undeliverable. Though you do this for about a week and you will start to see your spam dwindling little by little.

 

If their is a "spammer blacklist" I am getting on it!

 

If you notice, 'wordology" (maybe not a real term) of the email -  I don't think PayPal will appreciate them being associated with a money laundering service and criminal activity do you? The mention of "criminal activity" and "legal action" though completely vague does have good effect. You also notice it is not specific or threatening. Giving the PayPal account will stop any delays of them trying to look it up themselves and since it is sent to others too, puts the name of the spammer out there too.

 

If they lose their product and payment processor, the rest falls like dominoes.

 

It seems that after sending out a few of these, they drop off like flies. You will find most come from the same domains with different names and email showing in the email. So sending a single email like the one above will get rid of a few in one email.

 

I am taking back my email inbox and you can too!


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#1084 It's Easy to Be Successful in Network Marketing

Posted by Rudi Vanhaecke on 31 July 2013 - 11:38 PM

Thank you. People not having the spirit of helping each other, don't succeed.
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#2907 What Should I Do First To Make Money Online?

Posted by KarriDaltonHull on 24 May 2015 - 08:44 AM

In my opinion the most important thing is to not jump around until you have started to make a steady cash flow, built your list to at least 1000 and started to have a recognizable brand.  Don't jump product/program you are going to promote, and choose one or two marketing strategies and stick with it. Commit to one year before you change.


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