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Do Text Ads Work?


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#1 dswival

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Posted 02 November 2016 - 01:04 PM

I have tried using the text ads on many TEs. Assign 5000 views and don't get a single click. Do text ads really work for anyone or is it just a waste of time and credits for all?


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#2 loser1

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Posted 11 November 2016 - 09:03 AM

I think text adds don't work.


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#3 market101

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Posted 11 November 2016 - 09:17 AM

I am not happy with text ad results.  I think most people, when given a choice,  will pick a picture.  Also of interest, I wonder how long most people will watch a video?

 

Do you prefer this:   Grab THis New Mega Hits Program

 

Or this:   125.gif


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#4 Clare Bowen

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Posted 15 November 2016 - 04:43 PM

A lot depends on the site. Where does your text link appear? is it in a bold color? Outlined? In a centralized position in the surf bar etc?  Or is it some think blue piece of text tucked under a banner ad?

 

Text ads, if they're at least noticeable can help to reinforce the message of the site you're promoting. An easy example would be when I promote our team. I could have a splash page, the banner (like the one you see in my signature here), and my text ad would be "You'll find us at the Top". Its not necessarily clicks that I'm after in that case.

 

Also, in some types of programs, safelists and text ad exchanges for example, text ads can be the bomb B)


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#5 Anderson Goncalves

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Posted 15 November 2016 - 06:17 PM

Many TEs and Mailers will give you some x number of text ad credits every month as part of your membership. I have them set up at all sites where I get them and they eventually generate a new signup.

 

I noticed that at some sites the credits run out very quickly with a considerable amount of clicks while others have no clicks at all, I think it all depends on where the ads are positioned. You also have to be creative in writing the ads within the few characters allowed.

 

I treat them as a bonus, it is a good surprise whenever I get a signup from them :)


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#6 Clare Bowen

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Posted 15 November 2016 - 06:53 PM

Jackpot sites that credit points for text and banner link clicks will have a high ctr on those normally


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"And those who were seen dancing

were thought

insane by those who could not hear the music."

 

cbbc-banner.png


#7 Kevin J Timothy

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Posted 16 January 2017 - 04:23 PM

They're not a waste of time.  Expecting good marketing results when you don't use them consistently is.  Of course, it will depend on where your text ads are placed and who's providing them.  But we won't know unless we are tracking each ad.  I believe that they work; in fact in one resource that I use I'm actually getting better click through rates from the text ads than I am the banners!


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