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What Are Safelists and Do They Work?

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#1 Rudi Vanhaecke

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Posted 27 October 2013 - 05:15 AM

Q. What are safelists and do they work? A. Safelists are a type of email marketing to a closed group of people. Here's how it works most of the time. Everyone who joins the safelists agrees to receive mail from other safelist members. Members of the safelist can send a certain number of emails to the list - usually one email per day. The email can be for anything ... it can be a pure ad, an article, almost anything. Email is sent via the safelist website. In other words, members do not download a mailing list but rather they send email after logging in to the safelist site. Some members can send more email than others. This is usually based on paying a fee or recruiting others or length of time as a member. Safelists do not work well. They expose you to tons of email solicitations and do not generally yield much in the way of results. Any results you do get from safelists are usually someone seeking something free. Sales results are very low. The reason that safelists don't work is that almost everyone who uses them registers with a free email account (such as Yahoo or Hotmail or Gmail) and then never checks that account. So, they get to send email but never really have to read any. There are some exceptions, but they are very few indeed. I would never recommend you paying to be on a safelist. Instead, focus that time and energy on more proven marketing methods. Never confuse effort with results. Safelists can take hours a day of effort but provide very little return on that time investment.
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#2 Phyllis Wolfe

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Posted 08 September 2014 - 12:50 PM

Do you really think this is true?  If so how do they stay in business?  And how do they manage to enroll so many subcribers?  Someone must be looking at all those ads that go out.

Also, unless you are a paid member, you have to read those emails to get credits to send your own mail.  Why would we all be taking the time to use them if they don't work?

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#3 rpsmith



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Posted 15 July 2017 - 09:31 AM

Consistency in advertising is one of the biggest keys to any success using safelists. Arguably, there are more effective means of advertising, but each takes time to learn and have pitfalls to avoid. One thing I have learned is to promote using several methods and seeing which ones bring the best results.

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#4 weblord



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Posted 01 May 2019 - 10:41 PM

safelists is one form of business agreement wherein you agree to view another website in exchange they view yours and the platform is via email. i could live with that and i got signups and sales using safelists so it's good advertising.

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