I have never done a study, but my hypnosis training tells me that images are very important to people. So, yes I always send in color + a picture or HTML on sites that allow those functions.
Do you send your ads in color?
Posted 27 November 2016 - 09:42 PM
I have found that on my own sites if I want to promote via a text or traffic link if I make it a single colour (yes I am an Aussie and we spell it that way LOL ) it does stand out from the rest of the links. With these type of ads you can use the font command for colour bold and size. So yes I do believe that colour is worth using.
Now graphics yes absolutely however I am still do not know how too include graphics in a solo to create that impact.
Posted 26 December 2016 - 12:58 PM
The one important factor to consider is whether or not the viewers will see the colors. I don't use them for the most part. I tend to agree with some comments made above that suggest they can be distracting. I have seen some emails that create eye strain just looking at them. I do use bold and italics, but not colors.
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