For those of you who do email marketing, what is your approach to building out your autoresponder sequence:
- How frequently do you send messages?
- How frequently do you send offers?
- For how many days do you follow up with that one offer?
- How frequently do you change offers? New one every 5 days, each week, twice a month, etc.?
- How do you determine the offers to include, especially if you haven't tested enough to have a long list you "believe in"?
- How many different offers to you make in a year's time?
- If you are in the IM niche, are they primarily systems, like you get through Warrior+ or JVZoo, or are you finding CPA offers that work?
Here is the approach I have so far: I am attempting to set up a message each day. The first day of a series is a message to build curiosity for the blog post it links to. The second day elaborates on the post, be it responding to reader "questions" about the post or something else to bring focus to a "problem" within the post the reader may need a solution for. Day 3 is offering a product that can help solve the problem pointed out on day 2. Day 4 is a reminder about the product.
I built this 4-day cycle on the back of days 0 and 1 of the autoresponder sequence being the free download email and welcome/about my site messages, respectively. I feel it is too quick; only two days between offers is too soon. I feel like 4 should be my minimum, so I am thinking of adding in a story-telling day to improve rapport/connection building, but I am a little lost on the fourth. My first thought is to change the second day to being only about elaborating on the post and adding in another day that identifies the problem inherent before the offer to help "warm" them further.
To be clear, I don't expect to build this out in a week or anything like that; I just want to have a clear plan in my head as I write a couple messages each day and am constantly looking for offers that may work.
Thanks for reading; any advice is welcome.