"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve." -- Jeff Bezos
Good topic Claire. Yes words are very powerful. They stimulate our thoughts and on a subconscious level they excite our imagination. "EMOTIONS ARE STRONGER THAN INTELLECT". Here's where I am going with this: If you can reach someone on an emotional level as well as an intellectual level, you have a greater chance of making a sale.
One other thing to keep in mind - If the site in question has a free version, try that first and if it performs to your satisfaction, then consider upgrading.
The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves. - Carl Jung
If I sign up for a new program and they are giving away some banners ad credits - I'll use them up. Do I click on banners? NO ! I think it's a waste of time. I spend my credits on advertising my real URL.
One thing life has taught me: if you are interested, you never have to look for new interests. They come to you. When you are genuinely interested in one thing, it will always lead to something else. - Eleanor Roosevelt