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Marketing Checkpoint

How many times do you show your ad before you change it?

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In this fast-paced internet world  we are all bombarded with 1000s of ads, to the point where we become desensitized to the message.  Most of us are only glancing at subjects for 1-2 seconds and if we do open the ad we look for a few seconds more and move on.


So, we have seen many suggestions that people need to be exposed to your ad at least 9 times before they click.  If you have shown your ad to what ever group for 9 times (or what ever your magic number is) and you are not getting any hits, how often do you change your subject line and/or your entire ad?

There are two ways to face the future. One way is
with apprehension; the other is with anticipation  .

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