Jump to content
Marketing Checkpoint

How To Send Email Marketing Messages That Matter


Recommended Posts

 

Most people associate the term "email marketing" with spam, and thus aren't very sympathetic to the idea. It's your decision to make an email marketing message that is attractive to your customers. Read the following article to learn some strategies you can use right now to start an email marketing campaign or improve an existing one.

 

When considering which day to send your email in a given week, consider both the content of your message and your subscribers' schedules. For instance, if your product or service is of particular interest to business people, your emails are more likely to be read if you send them during the workweek. Family or leisure related newsletters, on the other hand, should be mailed on the weekend.

 

You will quickly lose customers if you are thought to be a spammer, so avoid this label at any cost. Whenever a potential buyer joins your email list, an autoresponder should instantly send out a confirmation email asking the person to verify his or her subscription. The email should have links for both confirming and canceling the subscription That way, no one can say that your emails are spam, and your customers will trust you to treat them professionally.

 

Include the option of a confirmation when setting up your opt-in application. That way people can decide whether they want your emails or not, and not have any regrets. Though this might seem like a counter-productive act, it will help to protect your business in many ways.

 

Use email previewers to your advantage when using preheaders. Use a preheader, it is a highlighted piece of text at the top of your email. This is a fabulous way to grab the viewer's attention as this piece of text is normally displayed immediately after the subject line by some email service providers.

 

The messages you send need to be unique and emphasize a particular idea. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. Your customers will also respond more favorably if the message is from the president or CEO of the company.

 

Email subscription forms should include information as to what your customers can expect from you. Tell them exactly what kinds of emails they'll be getting and when they'll be getting them. This helps keep new subscribers from being surprised by your email content or quantity.

 

Make sure your emails contain unique and informative content rather than simply promotional material. Information that is useful to readers and can't be found on your site is particularly appreciated. Make offers for your products that are exclusive to each reader. Make sure to send emails even when you aren't selling anything, like during holidays.

 

Emails are fast and personal ways to get in touch with the people involved with your business. When writing e-mail communications, keep them relatively short, as appropriate for your intention and industry. People likely won't read a large 500 or 1000 word essay about packaging or some other aspect of your business. Include links in your message so your consumers can click on them to get all the details.

 

Use these suggestions, and your knowledge of your target audience, to create fabulous marketing emails. What are they interested in? What would they desire reading? How can you convert that into something that sells? Take these ideas and start making money.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...