I NEVER concern myself with ratios, to me it's a waste of time and efforts. But I do concern myself with getting the word out and getting as many signups as I can. If I take care of the CAUSE the EFFECTS of my ACTION will take care of itself.
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I don't concern myself with ratios either. It's a numbers game and as you send more traffic to your site the probability of those numbers multiplying increases. That the whole point of testing different methods and tracking. Waiting on conversions from a handful of sources just to record conversions is a waste of time when you can just place a tracking link in hundreds of sources, see which ones work best the drop the losers and keep the winners.