I use Facebook to make sales and have been doing pretty good.
I don't do the paid advertising. Just posting on FB Groups and adding friends on FB who see my opportunity.
Is it safe to assume that you stay far away from the many contrived (and scripted) attempts at "getting to know" fellow entrepreneurs on Facebook?
I find that after joining groups you suddenly will receive an avalanche of bland and obviously scripted verbiage from other small business owners. It defeats the purpose of social networking.
I have joined groups only to be pounced on; and it quickly became obvious that few people had a genuine interest in actually getting to know you - the person.
MANY social media marketers see you as a statistic..or a dollar sign, even.
It's a major turn off as they make it clear that they are not after building the relationship.
It's easy to tell by just examining the dialogue.