How to Get Your Prospect's Instant and Favorable Attention

[Rudi Vanhaecke]

Politicians use it. Newscasters use it. Advertisers use it. Shouldn't you?

 

 

 

What am I talking about? I'm talking about "sound bites."

 

 

 

What are sound bites? They are just little bits of the conversation that stand out in the prospects' minds -- and these bits of information are the only things prospects remember.

 

 

 

Here is an example of a sound bite.

 

 

 

When George H. Bush was running for president a few years ago, he made a long campaign speech to a group. One of the things he said was:

 

"Read my lips. No new taxes!"

 

 

 

This small part of the speech was reported in the news for several days. Everyone knew the phrase,

 

"Read my lips. No new taxes!"

 

 

 

Can you remember anything else from that long speech? No. All you can remember was the sound bite,

 

"Read my lips. No new taxes!"

 

 

 

Commercial advertisers know the power of sound bites. They work hard on catchy phrases, repeat them often, and then hope that sound bite will stick in your mind. Some examples?

 

 

 

"Winston tastes good, like a cigarette should."

 

"Things go better with Coke."

 

"Burger King: Home of the Whopper."

 

"You deserve a break today."

 

 

 

What is interesting about the above examples is that all of them were created over 20 years ago! We still remember them.

 

Sound bites are a great way to communicate. Prospects will choose to remember only bits of our presentation. Make it easy for your prospects. Give them catchy, easy-to-remember sound bites that create a desire to purchase your products or to join your opportunity.

 

Let's get started with some real life examples of sound bites that I enjoy. It's easier to get the feel for sound bites by experiencing them.

 

 

 

Weight-loss tablets.

 

 

 

1. Use these tablets to lose weight while you sit. Enjoy watching your favorite television program while excess pounds are just melting away.

 

2. These herbal fat burner tablets will burn away excess pounds -- even while you're eating!

 

3. If you want to lose those extra pounds, don't spend your day suffering and being hungry. Instead, use Product X. It's like having willpower in a tablet.

 

4. Why not lose weight while you sleep? Enjoy a good night's sleep while your body dreams away those excess pounds.

 

5. Try our calorie-killer weight-loss tablets now.

 

 

 

Chocolate Breakfast Drink.

 

 

 

1. Instead of cooking and cleaning breakfast dishes, why not have a delicious breakfast shake? It only takes 20 seconds to mix and you'll only have one dirty glass and one dirty spoon!

 

2. How about breakfast for only 80 cents? And you'll be getting thin on chocolate!

 

3. Instant breakfast that's faster than a microwave.

 

 

 

Long Distance Telephone Service.

 

 

 

1. Make money every time you make a long distance call.

 

2. Make money every time your neighbor picks up the telephone.

 

3. Earn money while you sleep when other people are talking on their telephones.

 

 

 

Nutritional Product.

 

 

 

1. You will be the only person awake and happy at 9:00 a.m. on Monday mornings.

 

2. This product will make you feel like you are 16 years old all over again -- but with better judgment!

 

3. You will be the only person at work who doesn't have to take a nap at 3:00 p.m. in the afternoon.

 

4. When you come home from work, you won't feel like watching television. You'll feel like dancing!

 

5. We call this the "nap buster."

 

6. Instant energy in a capsule.

 

7. Attitude in a bottle.

 

 

 

Water Filters.

 

 

 

1. All water is recycled. This unit just takes out other people's contributions.

 

2. Chlorine is great for bleaching clothes, but not for our stomachs.

 

3. Great-tasting water for just three cents a gallon!

 

4. Now you can taste clean, clear water. You won't have to worry about those little unidentified objects floating around in your glass.

 

 

 

Fiber Product.

 

 

 

1. This is perfect for pizza lovers who hate eating rabbit food to get their daily fiber.

 

2. Results you can experience in just 24 hours.

 

3. For hemorrhoid sufferers. You'll never have to say "Ouch" again.

 

4. The perfect diet supplement. Just take it 15 minutes before you eat and stop worrying about weight problems.

 

 

 

Skin Care.

 

 

 

1. Makes your skin look so good, you'll never have to wear makeup again.

 

2. Will make your skin look like it is 16 years old all over again, but without the acne.

 

3. Your skin will look so smooth, everyone will want to touch it.

 

Are you getting the feeling of how sound bites can work for your business?

 

 

 

All of the above examples were for products. It's easy to come up with three or four great sound bites for every one of your products or services, right? Simply pass on these sound bites to your distributors and watch your retail sales increase.

 

 

 

But what about opportunity sound bites? Wouldn't it be great to have plenty of opportunity sound bites for prospecting and presentations?

 

Let's try a few.

 

It's like getting an extra paycheck in your mailbox once a week.

 

It's like having a paycheck from a part-time job, but you don't have to go to work.

 

We call this the "boss silencer."

 

This plan is called "winning the lottery."

 

You won't have to plead and beg for a day-off from the "almighty boss." Now you can take off any day you choose.

 

You work 50 weeks a year for the company -- and you get only two weeks a year for yourself. Does that seem fair?

 

How much time do you get to spend with your spouse and children after work?

 

You got married to have a family. Wouldn't it be nice to get more time to visit them?

 

Now you can get a $300 raise and you don't even have to ask your boss.

 

Does your boss laugh every time you ask for a raise?

 

Can you talk to your boss tomorrow and get a $300 raise?

 

Can you imagine no bills to pay and still having money in your checking account?

 

Here is your chance to send your mother-in-law a postcard from Bali.

 

If you were your own boss, how much vacation time would you choose to take?

 

Who makes more money, the employee or the boss?

 

Who has more fun, the employee or the boss?

 

Every day while you sit in commuter traffic, I bet you say to yourself, "Wow! This is fun!"

 

Our parents told us what to do. Our teachers told us what to do. Now our bosses are telling us what to do. When is it our turn to choose what we want to do?

 

It's just like being a rock star. You write a hit song and collect royalties for life. Now you can sponsor some people and collect bonuses for life.

 

There are two groups of people in the world: those who get a word-of-mouth advertising bonus check in their mailbox once a month -- and those who don't. Which group would you like to be in?

 

 

 

 

Now it's your turn. Why not come up with some great sound bites for your next presentation or meeting?

 

Your downline is waiting for your tested, winning sound bites.