I tend to think colors are a good idea. Simple black and white makes it hard on the eyes when you look at this stuff for awhile. However, I also think that people need to learn what colors go together and which ones don't. I have seen some color ads that are hard to read or too much of an eye strain to try to read.

Do you send your ads in color?
#41
Posted 11 June 2017 - 05:15 PM
Have You Been Making This Expensive Marketing Mistake?
I didn't track my advertising efforts. As a result, I wasted a lot of time and money on ineffective and expensive advertising.
#43
Posted 24 June 2017 - 02:37 AM
I always use HTML/color when available. My eyes are always drawn to color/pictures before I see the words. I believe that the majority of people in the world follow this pattern. How many websites do you see in black & white? How about ads on TV? Color or black and white? Do you think there is a reason for this? I think the professional ad people who do this for a living sit around all day and figure out what works best and then test it and go with what their statistics tell them. Hence - color TV and color websites.
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There are two ways to face the future. One way is
with apprehension; the other is with anticipation .
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#44
Posted 24 June 2017 - 02:35 PM
I also don't use color
#45
Posted 30 October 2017 - 10:28 PM
It's a good practice to send emails in HTML format, but... don't abuse by colors, don't make a rainbow in your ad.
Also take care of fonts!
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#46
Posted 31 October 2017 - 11:53 AM
I have been experimenting with colors for a long time and have found that my color ads bring in more clicks than black and white.
*************************************************************
There are two ways to face the future. One way is
with apprehension; the other is with anticipation .
*************************************************************
#47
Posted 27 June 2019 - 12:00 AM
i prefer black and white though if color is available why not?
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