46 replies to this topic

[aditya]

Using colors, little bigger fonts and high lights is good to attract the attention,

A judicial use is recommended

[rpsmith]

I tend to think colors are a good idea. Simple black and white makes it hard on the eyes when you look at this stuff for awhile. However, I also think that people need to learn what colors go together and which ones don't. I have seen some color ads that are hard to read or too much of an eye strain to try to read.

[Bruno Duarte]

I rarely use html ads, mainly text ads, simple and effective. Works for me best anyway..

[market101]

I always use  HTML/color when available.  My eyes are always drawn to color/pictures before I see the words.  I believe that the majority of people in the world  follow this pattern.  How many websites do you see in black &  white?   How about ads on TV?  Color or black and white?   Do you think there is a reason for this?   I think the professional ad people  who do this for a living sit around all day and figure out what works best and then test it and go with what their statistics tell them. Hence - color TV and color websites.

[john566]

I also don't use color

[paulserban]

It's a good practice to send emails in HTML format, but... don't abuse by colors, don't make a rainbow in your ad.

Also take care of fonts!

[market101]

I have been experimenting with colors for a long time and have found that my color ads bring in more clicks than black and white.