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Do you send your ads in color?


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#41 rpsmith

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Posted 11 June 2017 - 05:15 PM

I tend to think colors are a good idea. Simple black and white makes it hard on the eyes when you look at this stuff for awhile. However, I also think that people need to learn what colors go together and which ones don't. I have seen some color ads that are hard to read or too much of an eye strain to try to read.


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#42 Bruno Duarte

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Posted 23 June 2017 - 01:09 PM

I rarely use html ads, mainly text ads, simple and effective. Works for me best anyway..


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#43 market101

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Posted 24 June 2017 - 02:37 AM

I always use  HTML/color when available.  My eyes are always drawn to color/pictures before I see the words.  I believe that the majority of people in the world  follow this pattern.  How many websites do you see in black &  white?   How about ads on TV?  Color or black and white?   Do you think there is a reason for this?   I think the professional ad people  who do this for a living sit around all day and figure out what works best and then test it and go with what their statistics tell them. Hence - color TV and color websites.


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#44 john566

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Posted 24 June 2017 - 02:35 PM

I also don't use color


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#45 paulserban

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Posted 30 October 2017 - 10:28 PM

It's a good practice to send emails in HTML format, but... don't abuse by colors, don't make a rainbow in your ad.

Also take care of fonts!


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#46 market101

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Posted 31 October 2017 - 11:53 AM

I have been experimenting with colors for a long time and have found that my color ads bring in more clicks than black and white.


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#47 weblord

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Posted 27 June 2019 - 12:00 AM

i prefer black and white though if color is available why not?


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