Yes safelists are a worthy and viable tool to advertise and brand your programs online. Not all safelists are created equal however. Here are a few things you should look for: Who is the owner. Is the site owner well established or new to the industry? Adchievers owner for example has a small network of sites that have been online for many years, and I think its a good bet that he's not going anywhere soon Also, from my experience if the site has a lifetime upgrade option, this greatly increases the likelihood the site will be abandoned in under two and a half years. In contrast, mailers with yearly fees almost guarantee greater admin involvement, leading to more effectiveness overall for both buyers and sellers. Yes, it is a but more expensive this way but I believe they offer a higher ROI overall.