Someone had written in this forum before, that the words that you use in your marketing are important.
This morning, my kids gave me good reason to think (as they often do).
I was saying that I'm going to start a new rewards system for their homework completion,
and my son (8 years old), said,,, "ohhh, I love a good bribe"
That kind of put me off, and I thought, I'll rather punish if the work is not done
And then I was stuck in the traffic and as usual, most of my thinking gets done in traffic jams
I've seen splash pages and email ads that say they will bribe you to join their site (usually a traffic site) with credits or whatever.
And the impression it gives me is that I'm going to do something wrong or unpleasant in return for some free stuff.
And then, there are ads that say they will "reward" you for joining, and these I find hard to resist.
There's a site called Rewards4Surfing, and I wonder what impression the same site would give if it was called Bribes4Surfing
And so I think too much
But to me its a classic example of how even one word that is meant to represent the same thing, can impact on results in marketing.