5 key elements to email marketing success

[Guest MarketingYouControl]

This is a great article posted on the Blog Of OntraPort

one of my favorite companies when it comes to 
Email Automation.

 

After sending over a billion emails on behalf of their
customers, they know one thing or two...

 

If you think social media is a sexier and more profitable alternative to boring old email marketing, reconsider that assumption. In a 2012 survey performed by ExactTarget, 77% of people claimed that email was their preferred channel for “permission-based promotional messages.” Direct mail? 9%. Facebook? 4%. According to the Direct Marketing Association, email marketing has an ROI of $40 for every $1 spent."

 

1. Think of email marketing as a two-way conversation

2. Use authentic and transparent subject lines

(explains also what to avoid to use!)

3. Test, test, test...

4. Segment your emails based on client data

5. Optimize your thank you page

Read their full blog post here.

[Johann]

Thanks for this

[Pradeep Joshi]

Hi,

One needs to analyze the responses you get after posting email ads.

And accordingly select programs to promote.

You may get at least 2-4 sign-ups if you track properly.