Niche???? I started out helping a programmer with a custom software app back in 1987-88. I didn't know anything about computers back then but I could write so I wrote the end user manual. That forced me to learn about computers and software. Back then I spent 5K for two screaming 6MHZ 80286 PCs. One even had a big red button to get get to a whopping 10MHZ. Since then, it was off to PC hardware school where I could graduate and make $7.00 an hour or roughly $3 less per hour than what I was already making. Then there was programming...some Basic, some Excel, some batch files, some database and some headaches, yadda, yadda. And finally in 1993 I decided to register as data processing consultant in my local area so I could get paid helping people with their computer related problems. Then there was desktop support, field level tech support......as full time jobs while my little business rested. Today i support local businesses and homes desktops, software use, their websites and implement marketing solutions for them so they can focus on their business. In summary I basically dug myself into a big hole and every so often I scream for people to throw dirt on me, so I can climb out. Success is based on failure, I am a living example of that and I can't imagine doing it any other way. See my bio for the official listings of where I have been and had to do and that is about it for my niche.