From an average joe who has made a few bucks doing this stuff here's my honest take: #1: NPA has devised the most comprehensive method of organizing a newspaper ad co-op that I’ve ever been part of (Yes. I am a member) #2: The video tutorials presented make sense and are really easy to follow. #3: I know Ben Harris personally and will vouch up and down to his knowledge of online and offline marketing and his desire to help marketers succeed (I even met him at the Affiliate Summit East in 2015) #4: NPA is a fantastic way to diversify your ad Campaign into the offline world without a whole Bunch of daily labor. Anyways... NPA is sweet because I simply change my zones each week, make minor tweaks to my Offer page, and then have them do the rest. Their training videos are also very, very good. The fact they're offering Package 1 subscriptions for As low cost as they are, is enough for at least anyone Give them a try. Hope that helps! PS: No link here... I save those for my subscribers