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pkline

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  1. Whenever I can use color I will do the Title in color. Most people will not read the email unless there is something in the Title that gets their attention. I also found that when I am adding a list of benefits within an email, I like to add color to the specifics of each point. For example, if the benefit is 'use the mailer to promote your main business', I will do color for the specific benefit and bold text. I find that people will glance at the title, maybe scan the email, and only click through if something stands out that they believe they need. I use low, non-glaring colors, usually red like above, or green or blue. For me, glaring color is a turn-off. I don't like bright yellow highlighting.
  2. When I am promoting to a Worldwide audience I get results anytime of the day or night. When promoting to the U.S. or North American audience I get better results late in the day - 4:00 PM Eastern and later. I also have noted that there are certain days that are better than other days. Early Saturday morning is a good time and Sunday evening. But overall, the one thing that is most important is to be concistently promoting. Keeping your ads in front of people is the important thing. The more ads people see the more likely they will stop to look at what you are promoting.
  3. There's a lot of activity online these days. Lots of new opportunities and programs. Many of these are around for a short time then suddenly disappear. Then there are some new programs that take off like a rocket and gain wide acceptance because they are built to stay. This post is about some new things that have been created by Matthew Graves. If you are active online I'm sure you have seen some promos in the Safelists and Traffic Exchanges for these new programs. All I would suggest is that you may want to take a look at the lastest totally unique "Viral" List Builder and Mailer. Don't assume that these are just more of the same. They are not. In fact I believe you will be pleasantly surprised by the true "Viral" nature of these two new Marketing Tools. Don't take my word for it. Just take a look and decide if these tools would benefit you. Here are the links if you choose to check them out. Your Viral List Your Viral Mailer Your Viral List launched on February 13, 2017 and has already gained about 5,000 members. Your Viral Mailer is brand new, launched March 27, 2017 and has gained 500 members in less than 24 hours. This is no hype, only a recommendation for you to see what Matthew has created. Paul Kline Ward, Arkansas
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