We could tell you... but then we would have to kill you I don't know if there are any real "secrets". Nothing you couldn't figure out on your own with lots of trial and error. My best advice is to remember who you are advertising to by making sure your safelist ads are targeted towards safelist users. I do have an ebook I wrote about safelist marketing. You can download it here: http://www.getrichwithjerry.com/downloads/safelisttactics.htm Hope that helps