Uwe Falkenberg

The weekend is almost over, at least where I am. I think this was a great discussion with interesting insights so far, thank you vers much for shaing your thoughts. It really put some question marks behind the much quoted "numbers game". I hope there is more to come.

@Sean I basically agree, but the clicks can be incentivized by the setup of the mailer. What I am looking for are conversions, for clicks I use a traffic exchange - every credit a click.

Where do you see the critical size in the numbers game of sending - opening - actually reading - clicking - from here it is up to the landing page of course.

...I know, I know, there are safelists, viral mailers etc. but lets look at it as a type of marketing that sends messages. I heard people saying that 2013 will be the year of the mailers. It seems there is hardly any traffic exchange without an own mailer. You get lifetime super JV for 5$! I think this will be a very difficult year for mailers, especially when they have less than 5000 members. Why should I waste my time and even promote these mailers. What do you think? Is Marketing Checkpoint the right answer to the development? Would love to hear your opinion. Uwe