It all comes down to this in my opinion, grow a list, then market to the list by connecting with them. Give them some free stuff that will help them and offer something to sell after you have developed a trusting relationship. There is a lot of free ebooks to give a way. That's one way to build a list. Find a good converting LCP. Even if they don't sign up, you still are building your list. The Money is in the list, period.