market101 Posted December 3, 2016 Report Posted December 3, 2016 Microsoft published a study (2015) reporting the average adult attention span in 2013 to be 8 seconds; this was far less than the 12 seconds measured by Microsoft in 2000. Whether this study lacked rigor, was peer-reviewed, or included bias is irrelevant - it is not presumptive to allege our attention spans have become shortened due to the new digital age. If this is true, (and I believe it's even shorter than that), Then what techniques are you using to grab people's attention within the 8 second window? Quote *************************************************************There are two ways to face the future. One way iswith apprehension; the other is with anticipation .*************************************************************
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