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Adult Attention Span


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Microsoft published a study (2015) reporting the average adult attention span in 2013 to be 8 seconds; this was far less than the 12 seconds measured by Microsoft in 2000. Whether this study lacked rigor, was peer-reviewed, or included bias is irrelevant - it is not presumptive to allege our attention spans have become shortened due to the new digital age.


If this is true, (and I believe it's even shorter than that), Then what techniques are you using to grab people's attention within the 8 second window?

There are two ways to face the future. One way is
with apprehension; the other is with anticipation  .

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