I keep seeing this everywhere online, particularly in safelists and traffic exchanges...
Why would you not focus on list building?
Far too many times I will be led directly to a "Sign Up" form in which I'm already choosing a username for the service.
What happened to telling the benefits first?
I'm not quite sure why this marketing strategy makes sense to some. Imaging subscribing to some channel of media and you don't even know how it will benefit you or your family. Will you be entertained? Will it bore you to death?
Is it anxiety? Allow the sales process....and seek to build rapport.