Sometimes when surfing on one site, I'll see different site identity icons in my browser. Sometimes they seem to match another site, owned by someone else.
For example, today I am surfing at a traffic exchange, and its site identity icon is the same as the usual one for Ant Surf.
I assume there is a reason (benefit) for doing this. Is it SEO related? Or?
Just curious if anyone knows because we have a WP site which allows a site identity icon.