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Questions to ask publishers before buying ad space

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I do feel it is important to know these things before buying ad space in any ezine.




So I offer you this short list as a sort of checklist you can use when buying advertising from any ezine or list owner.


How long have you been publishing an ezine or owned this list?

How did you build your list?

Do you use single opt in or double (verified) opt in to build your list?

How often do you send solo ads?

How often do you send helpful articles or tips?

What is your current open rate?

Do you have an average click through rate?

What offer has worked the best to your list in the last 6 months?

What offer has worked the worst to your list in the last 6 months?

I know there are no guarantees but do you feel that my product will do well in your ezine or to your list?

Is the product I am promoting a logical fit for your audience?

Where can I subscribe to your list or ezine?




Rudi Vanhaecke
Bronze Team Leader SFI
Inrernet Marketing Professional



Waterstraat 59
8730 Beernem

Mobile: +32496292333
Phone: +3250791910
Skype: rudi.vanhaecke



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