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What is social media marketing?

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Social media marketing initially started in the early 70s through emails and online forums but has grown into the empire that we know of today. Almost hundreds, if not thousands, of social media sites are becoming platforms for not only individuals but for companies as well. Specifically for online businesses, social media marketing is one of the leading sources to increased brand engagement from customers, an increase in sales, and improving customer communications.


Now that you know the meaning and influence of social media marketing, the big question is how to use it effectively. Especially if you’re thinking of starting an independent business, using these social media sites is an easy and free way to grow your audience. Listed are a couple of questions to ask yourself before creating you online platform:


What are you hoping to achieve through social media marketing?


Whether it be to gain recognition or to simply sell a product, every post you make should have some sort of common goal to follow. This action could be as simple as using the same phrase or slogan on every post or video or directing your viewer’s attention to your website or product. From there, you’ll be able to convey your goals to your audience in an organized manner.

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Social media marketing is a type of digital marketing that promotes goods and services through social media sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube. It includes making and sharing content that is relevant to a company's target audience in order to build relationships with them, get them involved, and boost sales. Paid ads on social media sites, as well as influencer marketing and content marketing, are also a part of social media marketing.

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