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Marketing Checkpoint

What are the best strategies for social media marketing?

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There are 4 P’s of marketing which are the key factors that are involved in the marketing of goods and services. They are the Products, Price, Place, and Promotion.


Social Media is a huge platform to engage audiences as they spend most of their time on social media by scrolling. Using social media strategies you can create awareness among customers and increase business reach. Promoting on social media will drive good results.


One of the most effective marketing tools in your arsenal is social networking. Currently, 90 percent of young adults use social media to connect with companies, and this figure is only expected to rise.


To help, check out this guide:


Building a character for an Audience- The core of effective social media marketing is about speaking to a specific audience with your social posts. And unless you have an intuitive idea of who your target audience really is, you’ll need to create audience personas.

The most important social media platforms for today's children and adult is Instagram, Facebook, Snapchat, Pinterest, Twitter


Goal-setting and objective- Once you've got a good idea of who your audience is, you’ll then need to identify key goals for your social media marketing efforts. What do you actually hope to achieve with your strategy?

Without goals and associated metrics, you won’t be able to measure ROI and determine if your efforts are actually effective.


Budgeting- With your goals set, next, you need to determine how much money you can allocate to your social media marketing strategy.

Resourcing/team building- shows that while actually developing a social media strategy is more difficult for small businesses, enterprise companies also face significant challenges in securing enough internal resources to make it happen.

Research- Once you know who’s going to run your campaigns, and what tools they’ll use to create it all, it’s time to research:

Your campaign content (What resonates with your audience?)

Your posting strategy

Your social media campaigns will likely involve using a combination of your own native content and sharing the content of others.


Producing Content- Your social media strategy will require a mix of content to be successful, so you'll need to develop a process to create this content, and maximize its worth.

These are some strategies that will help you grow your business on social media platforms but social media is mainly used for branding. Using social media platforms you will get 85% of branding. You can’t get more sales.

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