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Marketing Checkpoint

Focus on the benefits

James Doan

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We enjoy new purchases. Sure, we can convince ourselves that we really needed a new one, but if we're totally honest, we'll have to admit that we would've/could've got by without it. What does this mean to your advertising campaign?


Capitalize on the ways a customer will improve their lifestyle by making the purchase. Will he increase his own business profits by 50 percent? Say so in the opening statement of your sales letter, or at the top of your Web page.


Don't obsess with the features of the product itself or your credibility. Frankly, customers couldn't care less. Let's face it… they're a bit selfish when it comes to dishing out their hard-earned money. All they want to know is what's in it for them.


What about your sales materials? Have you taken a good look at the things you are advertising? Make sure you are focused on the benefits the consumer will experience from the purchase, and not on the features of the product or service.

Visit my Website: https://jamesdoan.biz

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