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Marketing Checkpoint

Explore new advertising methods

James Doan

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The first sign that you should be investigating new marketing strategies is a marked decline in the effectiveness of your current advertisment campaign. At some point your advertising dollars will cease to attract your existing target market. You should never wait until your profits are in decline before you start to consider new marketing strategies.



Constantly be on the lookout for the next successful marketing strategy.  The speed at which your local marketplace can change is, in fact, a terrific opportunity for you to test a range of new and distinctive advertising mediums. Don't be afraid to experiment until you discover the next one that will give you the marketing edge over your competition.


An established guideline for most business' advertising is to set aside about 80 percent of your proposed advertising budget in the more traditional areas that have been proven to provide a steady flow of profit, and then allow yourself to spend the remaining 20 percent in new and innovative ways that will attract potential customers to your business.

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  • 3 months later...

No Tik Tok for me!!  I used Instagram and found it quite a lot of work, Quora I use alot and answer questions.  At present I am using Youtube with Chat GPT in producing Shorts for my Youtube channel on topic.  Advertising is changing and its definetely hard to keep up but its worth trying out new ways to do things.  I saw an increase overnight in my own Youtube channel so I thought I would spend more time developing it and see where it goes.

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