Jump to content
Marketing Checkpoint

Cooperative Marketing

Recommended Posts

Marketing is an important element of nearly every business. It's super important, if you want to grow your business, there is some effort, time, and resources that are specifically around marketing.


One powerful marketing method is in cooperative campaigns. Involving a complementary business which you can market in return for that business to market you...can be very effective. Doing so edifies your business as well as validates that someone else believes there is value in your product/service.


Sometimes this technique is called a "Joint Promotion (Promo)" in niches but there is no reason it can't be applied to countless business models. In fact, even in traditional businesses there are partnerships they'll refer leads to each other if those leads have a need that you can't fulfill. At times both businesses may run a campaign to reach out to their existing leads and customers in order to talk about how both businesses can help.


Are you doing any cooperative marketing? If so, what is your strategy? If not, care to share why?

Hustle. Do everything in your power to reach beyond your goals.

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...