I guess this is a question mostly for site owners...but what's your opinion on Lifetime Upgrades please?
I see quite a few sites offer 'lifetime' deals and they are becoming increasingly popular.
Personally though I can't see how they can work from a business perspective.
I have quite a few loyal members that renew their yearly subscriptions and if they moved to a lifetime deal I would lose that income.
I'm guessing a lifetime offer would sell more but it would have to convert at something like 1 in 4 to replace the income from the yearly / monthly model.
I'm also thinking selling a lot of lifetime deals would hurt CTR and be bad for members.
There would be a lot more mail sent through the site (from the amount of Gold upgraded accounts) and it would reduce the amount of ads that members click on. Unless of course members can keep up with it all.
That's just my opinion though
There must be a good reason why owners offer lifetime deal and it would be great to get some feedback!
Actually it would be great to get some input from non site owners as well. I know some people prefer to pay for the smallest upgrade and run some tests before coming back with a bigger investment once the site has been proven to deliver.