In my opinion, the common pitch you described is not going to work very well (if at all) no matter how it is presented. But if you prepare a short video with a collar grabbing statement at the beginning and real valuable content to expand on the original interest instead of throwing a wet blanket over it, you stand a good chance of establishing contact on an intelligent level that you can cultivate. At least you will get their attention, then the rest is up to you.
As a side note, I can't begin to count the gold nuggets I have dug out of that 95% crap you denounced. One good nugget can justify an hour of my time (while I do something else), any day of the week.
Just came across this topic.
I know that videos work great and I use them.
Nevertheless I myself don't like them and every time I come across a video, I automatically look for text information. I'm from a readers' generation. There are very few videos that combine good presentation with good content. Either one of those is suffering or both.
And long presentations most of the time just bore me. I don't want to listen to the speaker's life story, descriptions of how poor and broke he/she was, and then found somebody who revealed a secret, and how many millions they made after they got this secret, and so it goes, until in the end of an hour you get a sales pitch selling you the same priceless secret.
Life webinars are even worse. With recorded videos I at least can jump over the boring staff.
I'm afraid that this post will be perceived as a complete rejection of all videos and webinars. Not at all. About 5% of them are good, so with time I've developed a skill in recognizing good stuff in the first minute or so.
5% is kinda magical number. It comes from a so called Theodor Sturgeon Law that in simplified form goes like that: "95% of everything is crap"
More about this universal law later.