I have been studying the sales process of online marketing and almost everywhere on almost every sales page there is a free offer. I have promoted lot's of different offers in the past for both online and offline business's. My general feeling on this is that people will run from free offers because they are assuming there has to be a catch or the product is not so good.
Here is my take on it.
We most often see a free offer as a way to get people to take action on signing up to a program or a list and from a marketers stand point that seems like a great idea, however if a genuine buyer/consumer wants something of good value then they expect to pay for it.
Different people have a different opinnion. I'd like to know what your thoughts on this are as a marketer?