You avoid looking bad by doing good research first.....eg all the bitcoin sites are not legit. The question is do you promote right from the start or wait to see if it is worth promoting and save someone else some grief.
sounds like john is serious about keeping zubee- zone going so it is just a matter of how long it will take to get things rolling again. Hope it doesn't take too long for all envolved.
People want to keep their privacy or are afraid to be that visible because of fear of the internet. I think you have to get past that but i do see quite a few people with avatars doing quite well without their real pictures.
i think owners should still respond positively and explain why payment is delayed. Yes it is for advertising but none would be around for long if they didn't pay commission. There is no reason not to give good support.