Muhammad Kiyan

I get that it's important to not try to appeal to everyone, otherwise the message is too general. It's much better to be understanding what the needs are and then create the content around those needs of the people that you want to reach. The concerns of various audiences may differ significantly, as in the case of a business such as Divine Metal Recycling, which may be a metal collector for the homeowner, a builder clearing up leftover waste, or simply a business managing collected scrap. They don't always come up with the same reasons for seeking a service. So I believe it is equally crucial to find the problem as it is to find the customer. When you know what someone really needs to be helped with, it's a lot easier to come up with helpful information and engage in meaningful conversations with the right people. https://www.divinemetalrecycling.com.au/

We have found that educational posts and short-form posts are more useful than just posting promotional updates in our experience with Divine Metal Recycling. When including information about the different types of scrap metal and recycling, the content is more useful to the local population. I believe it's more important to be consistent than posting on a daily basis. Being active daily is not as effective as posting a few useful posts per week. Interesting to note if it's the short videos or the community groups that get real conversions (enquiries) or just likes and views. https://www.divinemetalrecycling.com.au/

I believe transparency and consistency is the key to trust for a local service company. Service details and information, real customer reviews, contact details and useful content can make a difference to many. We at Divine Metal Recycling have discovered that while we are promoting our services, we should also give the potential customer some helpful information so that he or she feels better about the business. https://www.divinemetalrecycling.com.au/

Yes, I do believe a blog is a helpful marketing tool for nearly any business. The secret lies in the creation of content that will answer the questions that customers have, rather than write content simply for the purpose of having a blog. At Divine Metal Recycling, for instance, the themes of scrap metal, recycling ideas and various metals can be used to both inform and draw in potential clients. A business blog is valuable in the long term when they are consistent and provide useful information. You can check the website: https://www.divinemetalrecycling.com.au/

It is my opinion that a good blog is like a salesman, except that it doesn't have to interrupt anyone to sell a product specially when the content answers questions people are already searching for.. The one difference is that a blog does not necessarily produce results just because it's there. It should be helpful, for search, and updated if needed. A good series of useful posts can generate traffic and interested visitors even if you aren't promoting them.

I do agree that expanding into niche markets can be a great way to grow and not completely change an existing business. For instance, offering services like copper recycling, aluminum recycling, or car battery recycling allows businesses to target their services to customers who have more specific needs. I also believe when the audiences are the same but the businesses aren't direct competitors, cross-promotion can be successful for local businesses. We've been able to implement this with Divine Metal Recycling and it has been helpful in raising awareness. https://www.divinemetalrecycling.com.au/

I agree. It can be very useful to update current posts, particularly if they already have some traffic or backlinks. We've also discovered that when content is updated with new and better information, older content can remain useful to users. Here's a couple of examples of content on Divine Metal Recycling: https://www.divinemetalrecycling.com.au/ I think the key is improving an existing post where there’s already value rather than updating articles just for the sake of it.

I'm just not sure what is more effective in the long run. Some bloggers update older articles with new information regularly and some bloggers only publish new articles weekly. Which way would you choose and why if you could only take one of the two approaches? Have you seen improved traffic or rankings due to existing post updates?

If you're a beginner and want something simple and free, I would suggest Blogger. Easy to set up and almost maintenance free. WordPress is the more suitable option if you wish to have greater control over your website, improve SEO benefits and the power to modify and develop your website over time. A bit more of a learning curve but it's much more flexible. If you have a long-term site or business I'd suggest WordPress.

Thanks for sharing. I agree that it's better to post useful information than just promote your product or service. It's more likely to engage people when they are learning something new or getting practical recycling tips. It appears that a combination of education, customer stories and behind-the-scenes content is a healthy balance to maintaining a long-term interest span.

That's a sensible approach, particularly in terms of not trying to sell someone a service but actually helping them to solve a problem. We've seen that some facts about various metals and the recycling process can also lead to more relevant discussions. I agree that consistency is probably as important as the type of content. Do you think short videos are more effective than text or image education posts?

We're trying out various social media content formats for our scrap metal recycling company and I'm interested in what others have found to be successful. We've seen at Divine Metal Recycling that sometimes, articles about recycling various metals, or offering some basic recycling tips, generate more interaction than basic announcements about services. I just had to ask myself if there is a general preference for educational posts versus promotion posts, particularly for businesses where the product isn't "visual" i.e. not a photo of a car for a car dealership. If you are in charge of social media marketing for your local businesses, which types of content have proven themselves to be effective for you? Which of these types of videos creates more reach and engagement: behind-the-scenes, customer stories, educational posts, or community involvement? I would love to know what works for you and your experiences and what strategies have been successful in the long run.