Rachel Davis

The mix already mentioned makes sense, but I would add one practical step: track which channel actually produces enquiries. Use a dedicated phone number or form for each channel, or at least ask new customers where they found you. Turn the questions your staff answer most often into short blog posts or Google Business Profile updates, and include a clear local call to action. Reviews and completed-job photos on the profile often support trust more than another general social post.

A cheap fridge magnet is a quick first pass: steel and iron stick; aluminium, copper and brass generally don’t. Don’t rely on colour alone, though, and keep painted or oily pieces separate until you know your yard accepts them. I usually remove plastic, rubber and any sealed containers first, and I keep anything that looks like a battery or gas cylinder out of the scrap pile. The biggest practical issue I’ve run into is mixed bags—clean, sorted metal is much easier to recycle than a rusty jumble.