Frank Bauer video is very interesting, as a matter of fact it denies all results from
more or less official ranking lists. I am in perfect agreement. In practice he states
that whatever you write, whatever your splagepage, readers or non-readers go after credits. And if all mailers, safelists or listbuilders, sent emails without credits, what will happen? Credits equal profits? I don't think so. Let's do an example. If I'm a free member I can send mails every seven days to 500 members, no credit involved. If I upgrade I will have a better capacity of mailing according to the type of upgrade. Again I don't need credits. The topic turns into a problem if I upgrade and even if mailing to a greater number of members I don't get any result. Now, if I need prospects I'm obliged to have recourse to safe swaps or solo ads, etc., to buy my credits knowing per sure that I will get a guaranteed positive results. That's why we quote at 5$ the price or return from a prospect. Then upgrading is convenient or not? And why most mailers presently offer very cheap lifetime upgraded memberships?
I would like to come back to Viralurl video to make a real example supporting their theory: FastCashAndTraffic, John Bell, both mailer and TE, does not allow mailing for free, and their emails bear from 1 to 3 credits max. They offer however a minimum fee for mailing -3-4$/m. At this level mailing is reduced and credits very low. They present a high conversion rate, which is real in term of signups.
What the right policies to adopt? How to get out of the pond and get a fishing licence for the infinite internet market outside the pond?