I do not like email marketing as its pretty troublesome at times. The messages within the campaign could get "outdated" over a period of time. Also there is a need to broadcast often or else the list turn "stale" and the subscribers "disappeared" However, there is no choice but to utilize tools such as this in order to stay competitive in the market. My previous experiences with Imnica, TrafficWave, aWeber and now 12 Second Commute shows that there are good and bad email system too else I won't be changing so many times. Fortunately, as Platinum Member of 12SC, all my campaigns, ad trackings, capture page creation are now unlimited, thus reducing so much cost!