Facebook changed things up again, but in this time it's REALLY GOOD NEWS for Page owners. Yesterday, Facebook announced a slight tweak to its News Feed algorithm. From today you will begin to see more "text-only" posts from friends in your News Feed. You will also see LESS text-only posts from Pages in your News Feed (this, because Facebook noticed text-only posts from Pages were not getting much engagement). WHY IS THIS A GOOD THING?Here's the good news. Facebook also announced that they will start to push MORE "link-share" posts from Pages out into the News Feed of our fans. What's a "link-share" post? Oh, I was hoping you'd ask! Most of us embed our links directly into our status updates, but that's no longer effective. HOW TO CREATE A LINK-SHARE POSTWhen you add your link to a status update, the image with the title and description should automatically get pulled into the post, thus creating a "link-share" post. You can then delete the link in the status update box because the image and the description are now clickable. Simple as that, no?! Here is what Facebook had to say about this recent change: "The best way to share a link after this update will be to use a link-share. We've found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds." This is a good news for Page owners because images take up more room in the News Feed and therefore are more eye-catching and interesting than a simple text post. So I see only good things coming from this new change. ONE MORE TIP! You can continue to also create status updates where you actually upload the image yourself. When you do that, I suggest you upload an image that is 1200 x 1200 pixels. Facebook will resize the image for you so that your post will show up correctly (nothing will get cut off) on your timeline, in the desktop News Feed and on mobile News Feeds as well. I KNOW IT CAN BE FRUSTRATING As a marketer, I am sure you know that Facebook is extremely valuable to our business. However, I know it's frustrating when you hear that organic reach has declined and each time you post on your Page, only a fraction of your fans see your post in their News Feed. This makes me mad too! But I also know there are ways to increase your organic reach and there is no denying that Facebook is a very powerful tool for relationship building and list building.