Google’s “People also ask” boxes often seem to be in the way.
But their content can be valuable to us as marketers. A simple, free source of customer inquiry.
Here is just a couple thoughts. How about using this technique for building competent FAQs.
Knowing your target prospect's struggles, their questions, can help in creating a really helpful FAQ section that can diversify your rankings and help bring steady traffic. Because you are answering the questions people actually ask.
When building FAQs we, the designers, tell the user what we think he needs to know. We are often building an instructional page via questions. But the F in FAQ is Frequently. When we develop our sight have we received these questions frequently or are we just guessing? Why not use Google to get the real data of what people are really asking about a product and answer those questions.
Most gateway advertising pages, like a gateway to a program you are promoting, offers only two questions, Yes join or No move on. I have often thought, how about Learn more. This way I capture the prospect, even though he is not "joining". I think I will add FAQs to my landing pages that respond to questions asked about the program like "Is it a Scam?" and more.
Now this is interesting, I Google searched my program and none of the questions People Ask was "Is this a Scam?" There were actually several more intelligent questions. Look at that I learned something.
I just searched "Home Business" and got these questions:
(FYI tried to upload image - eCommergy just said - There was an error uploading your photo: Image failed to upload. Please try again later. the image was only 450px)
Anyway the questions that came up were:
What is the Best Home Business to start?
What are the most successful small businesses?
How do I start a business from home?
How do I start a small business from home?
I also searched "Online Business" and got these questions:
What is the Best Online Business?
How do I start an online business with no money?
What is the best online business to make money?
How do I start an online business from home?
If these are the data driven most frequently asked questions might my promotions be better if I am answering them?