There is no debate that social media is an effective way to drive traffic. Why? Because people can be found on Social Media sites. But you want to be sure you use this strategy effectively.
Want to be ignored on social media sites? Start slamming ads all over the place without contributing any real value to the conversations. Remember: The term is “social media”. The key is to not just slam ads all over the place. The key is to actually interact with people in a meaningful way. I try to remind myself to think like I just walked in to a local restaurant, networking group, bar, party, etc… and interact like a real human being. Participate in the conversations!
Sure, I will post some ads on my own wall from time to time. And those ads are typically focused on trying to solve a problem. But I also intentionally look for conversations that are interesting to me and/or related to the solution I can help with. When I find those conversations, I actually participate in the conversation. I don’t just post an ad with a link.
Sometimes, I won’t add a link at all to my replies. If you are adding to the conversation in a meaningful way, people will want to learn more about you so they will check your profile where they will find out more about you, what you do, and how you might be able to help. This is the best place to put a link to your site or capture page.
Social Media is not a “quick fix” for traffic generation. Handled properly, over time, you will begin to build your credibility and you will find that people begin reaching out to you for answers on how you can help them. When people ask, I send them a link to my capture page so they can request my free report.
I have also made a video CV that helps people know who I am and what I am doing to generate income online. When asked I send them that and say something like, well exactly like actually, "I am an internet entrepreneur. I have been successful and profitable since 2012. Here is a video about, Why I am Qualified. Take a look and see if you might like to work together? [MY CV LINK]"