OCM is often compared to word-of-mouth – one of the most effective marketing strategies.
Since Organic Ads are more natural, it appears more trustworthy and genuine. Paid ads are seen as artificial and pushy. That’s why paid ads on Google have an average click-through rate of only 1.91%. Compared to the organic result having an average CTR of 31.7%.
So do not push Ads. Use OCM. Here is a Funny example, this is one example from "How to Nail Organic Content Marketing" where they have several more. Be sure to check it out:
Facebook Live is, well, Live. And since it is Live it is less rehearsed and less scripted. This is a great place to start OCM.