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How important do you feel that grammar is in sending our ads and sharing our business platform

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#1 Michael Harris

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Posted 15 July 2018 - 07:06 AM

I received an email this morning from a gentleman who said he was his team's executive leader. He goes on to explain his role as leader and exactly what it is his program does. But the more he wrote the worst his grammar became making it had to understand exactly what he was saying. He continued using wrong genders, wrong verbs and adjectives, and misspelling words to the point you just could not even begin to guess what the word was he misspelled.  Now I have had several people tell me that correct grammar is not always a problem and using a wrong spelled word here or there can help generate more traffic. Maybe so, but if you start out telling me you are the top of the totem pole, all things come directly through you, and if you are the chief builder for your groups, then I feel like you must do a better job when sharing your program because you have an elevated position as leader. And as the leader I feel like you should do to the best of your ability to share the biz concepts in a way it helps and not hurts. 

If he uses a spell checker the typos and just misspelled words will be corrected. Your ideas and how you can help others will be clear. And by you taking the time to make sure the majority of your message stands and echos your position as leader. Really, after reading his post, I just couldn't join his program because of how he expressed himself. What do you think? Am I being too hard or over critical?

Is grammar as important to sharing the message in a clear way that doesn't require a translator from the bad grammar?

Or do you feel it is important at all?

I really want to hear your views. 

My mother was an English teacher, so I was taught from my early childhood till today that grammar is important as a key to your message.

 

Sound off Please!!

 


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#2 market101

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Posted 15 July 2018 - 01:39 PM

What is the importance of good grammar?  Well, if you are an English teacher it is probably very important to you.  If you are doing an online job interview, it is important. But, if you are speaking specifically  about  online marketing, there are a few things to keep in mind. The author may be using English as a second language. What is the main reason that people are using a particular program?  If the reason is to make $ and the program is working, most people won't care about the grammar or the spelling.  Sure it will bother some, but I do not believe most people will quit a particular program that they find beneficial to them.


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#3 Clare Bowen

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Posted 16 July 2018 - 12:38 AM

Interesting topic. While I'd say that some care should be taken to check up on correct spelling, I'm far more likely to pay attention to a pitch if its personally written, and some awkward grammar is an indication of that. There's a limit though. A leader does need to be able to communicate clearly enough to prevent confusion.


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#4 Kevin J Timothy

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Posted 16 July 2018 - 07:28 PM

Dude...

 

This drives me totally nuts! 

 

After all, this is a professional industry. I hope and pray that home business owners begin to take grammar (and punctuation) seriously. Often times it very difficult for me to decode the message an ad is trying to convey. It just drives me nuts. I apologize. 

 

We desperately need an academic revolution!  ;) 


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#5 moneywise

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Posted 17 July 2018 - 04:42 AM

Spelling and grammar are extremely important in promotions and getting it correct can mean the difference between success and failure of the message.

I do not read promotional emails if the grammar and spelling is bad at the start of the mail.

If the person writing the mail does not have the interest in getting his message correct in all respects, then there is every chance he is going to be sloppy with my order or sign up or whatever it is.

Personal presentation to your client is extremely important, would you be happy to see you doctor dressed in old broken shoes, tatty old shorts and T shirt in his consulting room?

I com from a profeson where presentayshun id impotant (see what I mean)

 

 

 

 


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#6 QueenMaa

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Posted 18 July 2018 - 09:20 AM

I think grammar and spelling is important. If someone can't understand your message it becomes a problem. You want people to understand your message clearly. The better they understand it the quicker they will make a decision. Plus, these days it's so easy to correct grammar. Not sure if a word is spelled correctly just use an online dictionary and they have a lot of grammar correction sites.


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#7 Kevin J Timothy

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Posted 18 July 2018 - 06:45 PM

I think grammar and spelling is important. If someone can't understand your message it becomes a problem. You want people to understand your message clearly. The better they understand it the quicker they will make a decision. Plus, these days it's so easy to correct grammar. Not sure if a word is spelled correctly just use an online dictionary and they have a lot of grammar correction sites.

 

I couldn't agree more. The primary goal is to be able to communicate a message.


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#8 enbe

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Posted 19 July 2018 - 07:39 AM

Is there a correlation between correct grammar used in emails and conversion rates? I know I am much more likely to take out my wallet if the grammar used in correspondence and on web pages is perfect. If nothing else, it shows respect for a country's language, and hopefully, its laws too; thereby promoting an atmoshere conducive to doing business with another party.
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#9 Lilwin

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Posted 21 July 2018 - 10:48 PM

Spelling and grammar are very important for sharing information. No one is perfect, but if your goal is to add value to to the marketplace, regardless of your niche or target market, you want to be compelling & appear pofessional. I’m all about self-improvement. So, whatever it takes to improve, try your best to achieve that.
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#10 Steve Shapiro

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Posted 23 July 2018 - 03:08 PM

I feel that correct spelling and grammar are very important in making a good impression on people who don't know you.   I understand that English may not be someone's first language, but if they are going to try to market a product or service, they should do their best to make a good impression on English speaking readers, who make up the largest percentage of buyers.


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#11 nathangurley

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Posted 23 July 2018 - 03:41 PM

I realize that many sites are from indiviuals with English as their second language, but if it gets to be too much, I click off.  

 

Personally, I cringe when I notice that I misspelled a word, especially on a solo ad!  

 

If I work online too long, I tend to leave out words I am thinking as I type, which also embarrasses me if I send it and cannot fix it.  

Therefore, I try to proof read as much as possible but fatigue still catches me occasionally.  

 

By the way, is there a spell checker in the forum?  

 

 


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#12 Michael Harris

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Posted 23 July 2018 - 05:56 PM

Wow, I see I am not the only one who experiences this and thanks for your feedback. My mother was an English teacher and my pop was a principal so I guess that is what causes me to wonder about grammar in our businesses. I try not to be over critical and understand why some of the grammar is wrong but if you are going to sell me something please double check the grammar, lol. Again thanks for all your feedback it is appreciated. 

Oh, there is a wonderful free program called Grammarly that runs in your browser and does the same thing spell check does in a word document but Grammarly does it through the browser. So when I am putting an ad in, say a solo ad in a membership site, Grammarly catches the mispelled words and highlights them and provides a correct spelling or suggestion. Right now as I am writing this, Grammarly is at work finding the typos so I can fix them. 


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