How do you establish trust when it comes to a local service company online?

[Raza Fauladi]

I wonder how other company owners deal with this.

It's common knowledge at Rez Auto Electrics & AC Diagnostics that people shop around when considering service options. Others take into account reviews, others take into account the site, social media presence, or responsiveness to inquiries.

If you're in the local services industry, how have you been able to gain consumer confidence online and turn visitors into customers? What is it that has had the greatest impact on you: reviews, local SEO, content marketing, or something else?

I'd love to hear what works for you.